HR Communications; Traditional Full Service
Employee Communications Feedback loop
Our opinion?Each employee has at least one 'strong opinion.
If you decide to get Employee feedback as a result of your communications Project, we suggest that you limit the questions to true/false, multiple choice or radio buttons that require specific responses.  The advantage is that you will get measurable responses that can be summed, averaged or include other aggregates.
We also suggest that you include one 'open-ended' question, such as "How would you improve the recent program?"You will get a bit of everything, so brace yourself.  Many of the responses will have zero relation to the completed Employee Communications Project but may help you identify other potential problems employee communications.
We can quickly design a Feedback template together for you, print if desired and/or place on the web for gathering results.  In general, responses should be anonymous and voluntary.
After the results have been gathered, we can create appropriate Employee Communications results reports for your Management Team.
Is this a 'must do?'We do not rate this as 'critical' unless the completed employee communications Project focused on Employee Safety or Employee Training.
In many cases, we think it isn't necessaryas word of mouth + the telephone & other data will be sufficient to give you results. If your Project was "Increase 401(k) Enrollment", then you'll be able to measure success based on employee deferral & retirement increases.
Remember, if you do solicit opinions, be prepared to act on those suggestions that are appropriate.
One thing is certain; you will hear about it if the Project is abandoned in future years."Why didn't I get my XYZ?" will be ringing in your ears.
Final note: Every organization has one or more grumps.  If 'the grumps' do not complain, chances are good that your Project was a resounding success!
Employee benefit statements may include an option for soliciting employee feedback, though it is not required.
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